BREACHB!!NNY: SH!!T HAPPENS. GET COVERED is an insurance commercial—but it’s also a cyberpunk action fest with all kinds of sh!!t* happening. Fast-paced, bold, loud, and colourful, blending anime inspired 2d, motion graphics, and multi-discipline styles to create something as weird, funny, and high-energy as the brand - offering full digital and real world types of cover to a Gen-Z audience.
The story takes place in The Breach, a glowing cyberpunk metropolis—not a literal internet, but a physical manifestation of its energy, chaos, and culture. Towering neon buildings stretch into infinity, the sky is barely visible through the pink haze of dopamine fog and the streets are filled with strange nomadic avatars.
Watching over this chaotic city is The Breachbunny—the narrator, brand ambassador collector of mishaps, accidents, and unfortunate events.
*Which are all covered by Breachb!!nny Insurance.
It follows a series of absurd accidents, including:
A gamer betrayed by his own PC. A girl’s kitchen appliances spiralling into chaos. A cyclist involved in a dog/cat/traffic collision. The city’s unluckiest Tuk-Tuk driver and his youtube star passengers. An unfortunate Twitch influencer and a cat who just can’t catch a break in his house or on the street. It’s all because of a damned butterfly.
Pedro Eloi and Nuno Gomez at ADOUKEN were the minds behind the creative, weaving together a dizzying script covering the many types of cover BB offers while building the brand from scratch. ANTFOOD supplied the awesome soundtrack and audio effects.
This was such an open and creative brief that allowed us to explore and extend our style, character and humour. Pure joy to work on from moment one.
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Client: BREACHBUNNY
MANAGING DIRECTOR : Maxine Adams
MARKETING DIRECTOR : Felix Schütz
COPYWRITER: Lukas Fröhlich
PRODUCT MANAGER: Jan Zschernig
VOICE OVER (DE) Lukas Fröhlich
Agency: ADOUKEN
EXECUTIVE CREATIVE DIRECTOR: Nuno Gomez
EXECUTIVE DESIGN DIRECTOR: Pedro Eloi
Crew: PICNIC STUDIO
Creative Director : Liam O’Connor
Executive Producers : Mina Song, Angela Foster (Partizan Studio)
Backgrounds : Igor piwowarczyk
Character Design: Luis Cuevas, Robert Faux
Design & Motion GFX: Eric Dias
Storyboards: Liam O’Connor
Animation: Peggy Tataru, Ian Chan, Kata Szilassy, Pierre-Jean LE Moel, Robert Faux, Eric Dias
Clean up and Colour: Angeline De Silva, Katerina Kremasioti
2D FX: Kensei Thomas
Compositing: Liam O’Connor
VOICE OVER (ENG) : Esmonde cole
Soundtrack: ANTFOOD
Music Director: Lou Schmidt, Pedro Botsaris, Fernando Rojo and Thiago Lins
Executive Production: Christiane Rachel and Renato Castro
Composers: Lou Schmidt, Fernando Rojo, Lucas Baldin, Luccas Maia, Luis Bergmann and Vinicius Nunes
Producers: Monique Munhoz and Pablo MelloSound Engineers: Bruno Broaska, Fabian Jorge and Pedro Macedo
