For MOONCAT's Summer 2026 drop, we teamed up with the brand's resident dictator-slash-mascot Blueberry to take viewers to Planet NYARR a three-part animated saga (and a full illustration suite) built entirely around nine new shades, nine otherworldly lands, and one extremely awesome, noble, wise, generous and totally unquestionable cat.
FILMS
01 The Abduction
"Your voyage to NYARR begins as Blueberry accosts you on the street and totally does NOT hypnotize you into this spaceship."
The origin story nobody asked for. A street-level meet-cute that goes sideways fast, rendered in loose, gorgeously wobbly hand-drawn lines - because the best inciting incidents always start with light hypnosis.
02 - Know Your Leader
"An in-flight safety video and short history of NYARR, including the life story of NYARR's greatest leader - me! Blueberry."
Equal parts onboarding video and propaganda reel. Seatbelts, oxygen masks, and a biography nobody fact-checked. This is where the world of NYARR - and Blueberry's ego - really gets to bloom.
03 - Planet NYARR
"Welcome to PLANET NYARR. Take an intergalactic journey through 9 otherworldly lands inspired by the hues in our NEW summer 2026 collection."
The main event. Nine shades, nine fully realised worlds, one continuous journey across a planet that shouldn't exist and somehow still needs a tourism board. This is the film where the collection becomes a place you can visit.
ILLUSTRATIONS
Every colour in the collection got its own hand-illustrated land to live in - a static counterpart to the animated worlds of Film 3, built to carry the campaign across packaging and social. Same universe, same cat overlord, new format.
