PFIZER BRAND DESIGN & EXPLAINER FILMS
In collaboration with Pfizer and agency partner Heartbeat, we developed a scalable animation toolkit built around Pfizer’s visual asset system.
The framework included a library of modular characters, environments and props designed to support consistent storytelling across multiple clinical communications.
TOOLKIT ASSETS (Selection)
Using this system, we produced several series of animated explainers for vaccine trials, helping participants understand the trial process and the role of the research.
The modular approach allowed the films to be efficiently adapted for different studies, languages and platforms while maintaining a clear, consistent visual identity.
The films translate complex medical information into clear, engaging stories while applying Pfizer’s updated brand language in a way that feels human, inclusive and globally accessible.
The result is a flexible animation approach that helps communicate science with clarity and warmth.
