Picnic Studio Pharma Medical Science Motion Graphics Motion Design Illustration London
Picnic Studio Pharma Medical Science Motion Graphics Motion Design Illustration London

Science storytelling, made by people.

Picnic Studio Pharma Medical Science Motion Graphics Motion Design Illustration London

In creating motion design and illustration for Pharma and other scientific research, the thing we care about most is making complex science genuinely clear. Not just accurate, but something a person actually feels and remembers.

That is far harder than it looks, and it is exactly where craft earns its place.

Picnic Studio Pharma Medical Science Motion Graphics Motion Design Illustration London

Everything we make is by human hands, which in pharma matters for a practical reason as much as an aesthetic one: it is fully controllable and fully accountable, with nothing hallucinated, nothing off-brief, every detail traceable to a decision someone made on purpose. In a space where accuracy and trust are everything, that control is the point.

Picnic Studio Pharma Medical Science Motion Graphics Motion Design Illustration London
Picnic Studio Pharma Medical Science Motion Graphics Motion Design Illustration London

Pfizer recently called our work the best in their video library, (which we were quietly very proud of.) and which you can check out a case study for below.

PFIZER BRAND DESIGN & EXPLAINER FILMS

In collaboration with Pfizer and agency partner Heartbeat, we developed a scalable animation toolkit built around Pfizer’s visual asset system.

The framework included a library of modular characters, environments and props designed to support consistent storytelling across multiple clinical communications.

TOOLKIT ASSETS (Selection)




Using this system, we produced several series of animated explainers for vaccine trials, helping participants understand the trial process and the role of the research.

The modular approach allowed the films to be efficiently adapted for different studies, languages and platforms while maintaining a clear, consistent visual identity.

The films translate complex medical information into clear, engaging stories while applying Pfizer’s updated brand language in a way that feels human, inclusive and globally accessible.

The result is a flexible animation approach that helps communicate science with clarity and warmth.